The English Riviera Tourism Company (ERTC) hosted a high-level food journalist tour in partnership with Visit Devon and its PR agency Onshore.
The English Riviera familiarisation visit was part of a big Devon Foodie Tour hosted by Visit Devon to help raise a positive awareness of the brand. The ERTC’s Chief Executive, Carolyn Custerson is currently Chair of Visit Devon. A group of senior journalists stayed overnight at the Cary Arms in Babbacombe where they had dinner and were welcomed by Lydia Stone, the ERTC’s Senior Marketing Executive. The following morning at 6am, they descended on Brixham to discover for themselves the foodie credentials of the English Riviera’s famous fishing port.
Since making VisitEngland’s Bucket List of the Top 100 Things to Do Before You Leave England in 2012, Brixham Fish Market Tours have been steadily increasing in popularity.
The journalists’ visit was privately arranged but as a waiting list of visitors also wanted to experience a tour, a lucky few accompanied the tour.
The tour guide for the group, who arrived at 6am, was Rick Smith, Managing Director of Brixham Trawler Agents together with Christine and Dave Hodgetts (Brixham Fish Market Tours) and the group was also welcomed by the ERTC’s PR, Anita Newcombe.
The journalists heard that Brixham has the highest value catch in the country, witnessed the exciting fish auctions, saw ice being loaded on to the fishing trawlers and watched the sun come up over South Devon’s Beautiful Bay.
Media represented were Sainsbury’s magazine, Flybe magazine, Devon Life, LandLove magazine, Foodtripper.com, Slow Food and ITV West Country News. Senior PR representatives from Visit Devon also attended.
Following the tour, the whole group enjoyed a delicious breakfast hosted by Crab Quay House with its wonderful views over Brixham Fish Market. Significant national coverage for the English Riviera’s foodie credentials has been generated by the visit including coverage on ITV News.
During the visit to Crab Quay House, Christine and Dave Hodgetts (Brixham Fish Market Tours) presented a cheque made out to Brixham Fisherman’s Mission of funds raised from this season’s tours, which are non-profit-making. The interest generated by this and other tours arranged by the tourism company has resulted in a big rise in the number of Brixham Fish Market Tours being planned for next year.
Feedback from the visit indicates that all the journalists have gathered enough information for several features and whilst primarily focusing on food, they are also expected to promote the English Riviera overall as a wonderful South Devon coastal resort to visit. Among other places the journalists also visited were Hugh Fearnley-Whittingstall’s River Cottage, South Devon Chilli Farm, Pebblebed Vineyard and Plymouth Gin.
For Press Information please contact:
PR Co-ordinator for the English Riviera Tourism Company