The English Riviera Tourism Company’s Lydia Stone (Brand Marketing Executive), Anita Newcombe (ERTC PR) and Chris Hart (Chair ERTC) were active in promoting the English Riviera to senior national and international travel journalists at a Visit England event at the Tower of London.
Over 30 English regions were represented at the Pop Up England event which took place to attract the attention of journalists attending the Olympics. The Minister of Tourism and Heritage John Penrose MP, the Chair of Visit England Penelope Viscountess Cobham and the Chief Executive of Visit England James Berresford all attended.
The event continued until 9pm to ensure that journalists would have every opportunity to visit and great interest was shown in the English Riviera’s display from visiting press from all over the world. Of special interest was Agatha Christie’s Riviera and the forthcoming Agatha Christie Festival. The ERTC team also represented Visit Devon at the event.