As part of the delivery of the ‘Turning the Tide for Tourism in Torbay Strategy’ a new marketing campaign to attract visitors to the English Riviera throughout the winter months has been launched by the English Riviera Tourism Company. Titled “Winter Escapes on the English Riviera”, the initiative is designed to increase shoulder season occupancy and boost the resort’s reputation as a year round destination.
Over 100 businesses have signed up to join the free marketing campaign, which promotes a series of added-value and winter special offers on a new micro website: www.englishriviera.co.uk/winterescapes The site, fully optimised for search engines, is being promoted on Google through a Pay Per Click campaign and also heavily advertised on the English Riviera’s main consumer website. Offers will run between 1st November 2012 and Easter 2013.
The online marketing is supported by an offline map/brochure, which will be available to pick up at Paddington and Waterloo stations, and included as an insert in all requests for the official English Riviera guide for the remainder of the year.
‘We hope that this new marketing campaign will provide a catalyst to inspire businesses to consider their year round product, said Lydia Stone, Brand Marketing Executive at the ERTC. We want to encourage businesses to develop and promote creative added-value packages and experiences to attract more visitors to the English Riviera during the quieter shoulder months as we have one of the most enviable micro climates in the UK.’